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Our journey

The business started in Italy with the development of a specialised distribution channel dedicated only to the pet world: pet supermarkets.

Over time, the model has evolved further with the development of the ‘Pet store. Pet stories’ concept, which revolutionised the shopping experience in terms of range, quality of offer and service.

Our project is the success story of a multi-channel company with a high level of digitisation of customer service, a network of over 550 pet stores in 20 regions an e-commerce channel and over 3000 employees.