The leading pet care retailer renews its event dedicated to the cat community with special guest Luca Gervasi

On the occasion of National Cat Day, Arcaplanet dedicated a special event to its community as part of a wider programme of initiatives taking place throughout February, traditionally dedicated to the cats who share our homes.

The event took place on Tuesday, February 17, at the Pet Store on Via Marghera 36 in Milan, starting at 5:00 p.m., turning the store into a meeting and sharing space for Pet Parents and their four-legged companions.

Special guest Luca Gervasi joined the celebrations, meeting the public and sharing experiences, advice and insights about cats.

It was an opportunity for genuine dialogue and interaction, strengthening the connection between the brand and its community in a warm and engaging atmosphere.

The event

The initiative is part of Arcaplanet’s strategy to promote a more informed approach to pet wellbeing and care through specialised advice, awareness activities and dedicated promotions throughout February.

The Milan event represented the highlight of the celebrations, offering an engaging experience for the whole family, from children’s face painting available from the start of the event to light refreshments welcoming participants in a festive atmosphere. A photography service with Polaroid pictures delivered in real time also provided participants with a tangible memory of the experience shared with their pets.

Through initiatives like this, Arcaplanet continues to strengthen the unique bond between people and animals by creating opportunities for sharing, information and entertainment centred on pet wellbeing.