The leading Pet Care brand renews its annual event dedicated to the feline community with the participation of Luca Gervasi

To mark National Cat Day, Arcaplanet hosted a special event for its community, part of a broader calendar of initiatives running throughout February — a month traditionally dedicated to the small felines that share our homes.

The event took place on Tuesday, 17 February, at the Pet Store in Via Marghera 36 in Milan, starting at 5:00 p.m. The store was transformed into a welcoming space for pet parents and their four‑legged friends. Special guest Luca Gervasi joined the celebration, meeting attendees and sharing experiences, tips and curiosities about the world of cats. It was an authentic moment of dialogue and connection, strengthening the bond between the brand and its community in a warm and engaging atmosphere.

The event

The initiative is part of Arcaplanet’s broader strategy to promote a more conscious culture of pet well‑being and care through specialized advice, awareness activities and dedicated promotions offered throughout the month of February.

In this context, the Milan event represented the highlight of the celebrations, offering an engaging experience for the whole family: from face‑painting activities available from the start of the event to a light welcome refreshment designed to greet participants in a festive atmosphere. Making the day even more special was a Polaroid photo service, with instant prints allowing guests to take home a tangible memory of the experience shared with their pets.

Through initiatives like this, Arcaplanet reaffirms its commitment to celebrating the unique bond between people and animals, promoting moments of connection, information and entertainment that place pet well‑being at the center.