Personalized veterinary advice in 45 brand stores to promote Pet well‑being: a national initiative dedicated to conscious nutritional culture

The health and longevity of our Pets start from the bowl. With this belief, Arcaplanet launches the first edition of Nutrition Day, a national awareness event taking place on Sunday, 19 April 2026, involving 45 stores across the country.

Confirming the scientific value of the project, Nutrition Day has received the patronage of the Italian National Association of Veterinary Doctors (ANMVI), Arcaplanet’s partner in bringing the initiative to life.

The initiative

Nutrition Day was created to promote a more informed and conscious nutritional culture, based on the principle that every Pet has unique and specific nutritional needs linked to age, breed, lifestyle and health conditions. For this reason, the event represents a special moment of dialogue between veterinarians and Pet parents, aimed not only at raising awareness about the importance of proper nutrition but also at highlighting nutrition as a pillar of preventive medicine.

In‑store activities

On Sunday, 19 April, the 45 Arcaplanet stores participating in the initiative will become dedicated spaces for listening and guidance, offering personalized veterinary advice sessions (which do not replace a clinical visit) for all interested Pet parents. Each store will host a veterinarian selected by ANMVI, available from 10:00 to 12:30 and from 15:30 to 19:00 to support Pet parents in nutritional orientation and provide tailored recommendations on the most suitable food choices for their animals.

In Milan and Curno, the veterinary consultations will be provided by specialists from MyPetClinic, further strengthening the synergy between retail and high‑quality clinical care.

The importance of ANMVI’s patronage

Through its collaboration with ANMVI, Arcaplanet reaffirms its commitment to making its stores increasingly reliable places of qualified information, where customers can find competent answers and trustworthy support. With this initiative, the brand once again renews its mission to guide Pet parents on a path of conscious care, strengthening the bond of trust with its community and promoting the central role of veterinarians in the daily management of animal well‑being.