On 11 April, the CityLife park hosted Arcaplanet’s walk dedicated to Pets and Pet parents, featuring the Italian debut of Nulo Pet Food and the return of Kippy

Arcaplanet, Italy’s leading Pet Care retailer, renewed its participation in the Dog Run Milan as official sponsor and promoter of the event dedicated to Pets and their Pet parents, following the success of the first three editions.

The 1,5‑km six‑legged walk took place on Saturday, 11 April 2026, in the CityLife park. A unique initiative celebrating an active lifestyle and quality outdoor time with one’s four‑legged companions, promoting the importance of movement for their well‑being and encouraging people to meet outdoors again, fostering a community united by shared values.

For the occasion, each participant received a personalized race bag containing a dedicated kit: harness and t‑shirt for Pet parents, bib and bandana for Pets, along with gadgets, informational materials and a booklet of exclusive discounts from Arcaplanet and its two partners, Kippy and Nulo, redeemable in all brand stores.

“Taking part in the Dog Run is a key moment of connection with our community”, says Monica Gagliardi, Chief Customer Officer at Arcaplanet. “We want to actively promote a culture of well‑being that places the happiness of our families with Pets at the center, through sport and quality time. Our mission is to accompany Pet parents in every stage of life with their four‑legged companions, offering solutions that integrate physical activity, daily care and the best possible nutrition. Their happiness is our priority”.

The partners: Kippy and Nulo

Aligned with this vision of integrated well‑being, in 2026 Arcaplanet involved two exceptional partners: Kippy, with its IoT technology dedicated to monitoring Pet activity and safety, and Nulo, an international natural pet food brand making its exclusive Italian debut in Arcaplanet stores, designed to support daily energy and vitality.

Alongside Nulo, the 2026 edition of the Dog Run powered by Arcaplanet also welcomed multi‑medal Italian alpine skier Christof Innerhofer, brand partner and face of Nulo in Italy. Fresh from his participation in his fifth Winter Olympic Games, Milano‑Cortina, Christof joined the now iconic Milanese six‑legged run with his dog Jacky, which for the fourth consecutive year animated the city during the traditional Marathon weekend.

A record‑breaking edition

With 600 participants, the 2026 Dog Run Milan powered by Arcaplanet set a new attendance record, turning the event into a true moment of shared joy between Pets and Pet parents. A success that confirms the Dog Run as an unmissable event and reinforces Arcaplanet’s commitment to promoting animal well‑being and happiness every day through experiences that combine movement, connection and quality time.